MTV2 - Wikipedia. Watch Lord Of The Flies Hindi Full Movie. MTV2 (formerly M2) is an Americandigital cable and satellite televisionchannel owned by Viacom Global Entertainment Group, a unit of the Viacom Media Networks division of Viacom. The channel was initially broadcast over- the- air in selected markets, where the former all- request music channel known as The Box was broadcast (which was acquired by MTV Networks in 2. MTV2). The channel launched initially as a constant, commercial- free music videos, once the original MTV had started to change its direction to reality television and serial documentaries.[1] During the 2. MTV2; music video programming has been moved gradually away from MTV and MTV2 to sibling networks.[2]In February 2. American households (6.

MTV2.[3]History[edit]The beginning: M2[edit]MTV2 began broadcasting as simply M2 on August 1, 1. MTV's 1. 5th anniversary – with Beck's "Where It's At" being the first video to air.[5] M2 was created ostensibly to answer critics and viewers who complained MTV didn't show music videos anymore; in reality, M2 was part of MTV Networks' strategy to expand its brand in anticipation of the coming shift to digital cable, which would exponentially increase the number of available channels on the cable spectrum.

Based on MTV Network's internal research, viewers' pent- up demand for additional music video viewing options—a demand that M2 was designed to meet—fed expectations within the company that the new channel's success would be inevitable and immediate. Upon M2's launch, the new 2. MTV hoped. However, as digital cable technology was slow to expand into major cities, cable companies refused to add yet another music channel to their limited, pre- digital channel lineup, arguing that with MTV, VH1, CMT, Fuse and other niche music video options, the audience for 'music on TV' was being sufficiently serviced.

Even the fact that M2 generated huge ratings whenever it was tested—by the cable companies themselves—in free previews around the country wasn't enough to convince the cable gatekeepers to add M2 to their lineup. As a result, in its first couple of years on the air, M2 was restricted to satellite television plus the few, small markets where digital cable was then available, limiting its audience reach to around 1. M2 also broadcast live over the internet during its early years, which meant it was similarly ahead of its time in a period when few people had broadband internet connections.[4] Due in part to the unexpectedly slow roll- out of the fledgling channel, MTV Networks decided to rebrand M2 in the first quarter of 1. MTV2 in the hopes the new image would signal a new start. As digital cable expanded nationwide, MTV2 continued its own inexorable growth.

Original VJs and shows[edit]During M2's first year, music videos were programmed to run on a 2. However, once it became clear M2's market growth was being thwarted by the major cable companies' obstinance, the network was forced to take difficult but necessary cost- cutting measures. The most obvious change—and the most upsetting to viewers—was the decision to end M2's popular 2. In its place, daily programming was curtailed to an 8- hour block that was then repeated three times a day: from 6 a. Predictably, this new format was as disappointing and frustrating to M2 fans as it was to the network itself.

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At its launch, M2 had three VJs: Jancee Dunn, Matt Pinfield and Kris Kosach, each of whom appeared on- screen 3- 5 times per hour over the course of their individual 4- 6 hour host segments. To many long- time MTV viewers, Pinfield was well known for hosting the seminal MTV show 1. Minutes, while Kosach and Dunn were new to MTV Networks.

Dunn, in particular, while a respected writer/editor at Rolling Stone magazine, was so new to television that she was visibly, almost painfully uncomfortable in front of the camera; however, her natural shyness and awkward (though often funny) delivery—which conveyed her very real disbelief that she was actually on television—endeared her to viewers. Pinfield eventually left to host other shows on MTV, while Kosach moved on to Tech. TV; Dunn, ever popular, remained at the channel through 2. In the beginning, M2's programmers were given full, unrestricted access to MTV's entire video library, as well as exclusive "first use" of videos from new bands, and were told to treat M2 like an independent or college radio station. This unprecedented mandate gave programmers the freedom to showcase obscure and/or emerging artists, as well as the chance to air seldom- or never- seen older videos languishing in the vaults. Much thought and effort went into how videos were programmed, very often with specific, though not always obvious themes that explored connections between musicians/bands, genres of music, years/eras, song titles, etc.; or connections between the videos themselves, e. Michel Gondry or Spike Jonze), common themes, visual effects, etc.

Programming blocks were sometimes filled with a band or singer's entire video collection shown in chronological order (such as Smashing Pumpkins Videography), and M2 would often invite musicians to hand- pick blocks of their favorite videos, then appear on air as a "guest VJ" to introduce and explain their choices (which would eventually be known as Artist Collections). M2's early programmers were quick to take creative advantage of the MTV parent company's hands- off approach, resulting in playful or ironic programming decisions that underscored the upstart channel's early free- wheeling, subversive attitude and proudly "bratty" self- image; for example, on January 1, 1. M2 played the music video "1. Prince for 2. 4 hours straight.[7] Due to its programmers' acumen, M2 quickly gained favor with music insiders, and as its popularity and reputation grew within the music industry, it became common for musicians and record labels to request that their new videos premiere exclusively on M2 rather than MTV.

In addition, record companies often asked to have new artists appear on the channel in taped segments with the VJs because M2 viewers were considered tastemakers and early- adopters. Even an act as huge (and seemingly incongruous with M2) as the Spice Girls made their first American TV appearance on M2, as did their video for "Wannabe," which was a number- one hit worldwide. At the time of their appearance on M2, the Spice Girls were already a huge hit in the UK (and thus were expected to be in the United States), but they were relatively unknown to U. S. audiences, so the hope was that being seen first on M2 would give the group an ironic edge that might help expand their appeal beyond the obvious bubble- gum set (in addition, Pinfeild was a fan of them).

A–Z video marathon[edit]Starting on January 1, 2. MTV2 attempted to play every music video in the MTV library in alphabetical order.[6] While a majority of videos were played, many were skipped over. The special ended in mid- April 2. MTV2's first relaunch[edit]. MTV2's logo used from 1.

In 1. 99. 7, Viacom, MTV and MTV2's parent company, bought out the independent, viewer- requested "jukebox" music video channel known as The Box.[8] Starting on January 1, 2. The Box began to receive MTV2 in its place, putting the channel into millions of additional households. MTV2 also began adding television commercials to its broadcasts; beforehand, cable or satellite providers interrupted MTV2's feed to insert their own ads.[7] MTV2 also began to separate the types of videos it played by genre.

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